Social media marketing is one of the most effective ways for businesses of all sizes to generate high amounts of traffic to their website by properly engaging with their target audience.
Many of these social media leads and engagements turn into the purchases of products or services for individuals and businesses, and rightly so.
When you consider the billions of potential customers spending time on these platforms, you can understand and appreciate why brands in all industries are going crazy about social media marketing. In fact, in 2015 hiring a social media expert officially topped the accountant as the most helpful new hire for businesses.
It has become a necessity for companies to have a professional and credible presence across all of the major social media networks such as Facebook, Twitter, Google+ and LinkedIn.
Unfortunately, even with a new hire or intern, juggling and managing different social media accounts on so many social media platforms successfully takes time and is not for the faint-hearted.
However, you definitely need to get off on the right foot with your social media management in 2016, or you could do more harm than good to your reputation and that of your brand.
In this article, I will share with you, 7 benefits of outsourcing your social media business activities to a qualified, professional marketing team like Stridis.
Benefits Of Outsourcing Your Social Media Management
As you consider each of these advantages of outsourcing your social media management, think candidly and sincerely on how these benefits of social media can skyrocket your overall marketing campaigns and boost your profits.
#1. Outsourcing Social Media Management Saves Your Business Money
When you outsource your social media marketing/management to Stridis, you save money by getting rid of the costs associated with hiring and training new team members. Not only that, you don’t have to worry about payroll and related costs.
Interestingly, traditional methods of marketing that used to get results are not getting any traction in the age of social media. Companies and individuals that spent lots of money on telephone book ads are getting better results when they channel such resources to outsourced social media marketing activities such as “targeted” Facebook Ads.
It costs a company money and reputation of the brand when non-professionals or interns are allowed to take on the important task of promoting and engaging with your prospects and customers.
#2. Social Media Management Is ESSENTIAL, But For Most, It Is Not A Full-Time Job
If you run a big corporation, or a multinational company, you may justify the cost of managing or running your own social media in-house. Since most companies are small, devoting 5-20 hours a week on such account may be all it takes to manage the social media interactions successfully on different platforms.
You may be inclined to think that you can get away with adding those few hours and social media management to your existing employee’s duties.
Please keep in mind that delegating the all important responsibility of managing your social media accounts to an employee who already has other responsibilities could actually do you more harm than good.
On the other hand, an effective outsourced social media management strategy can ridiculously boost your brand awareness.
As you increase your brand awareness, you skyrocket your revenues while saving money in the whole process.
In addition, outsourcing your social media management, makes it possible for you to get the hours and experience you need without breaking the bank.
#3. Outsourcing Social Media Management Gives You More Time
A major and obvious advantage of outsourcing your social media management is that it saves you a lot of time. Since most business owners are involved in all aspects of their business, outsourcing their social media frees up more time for them to devote on their core business.
By outsourcing your social media management and marketing activities, you can make your in-house team amazingly more efficient since the saved time allows them to focus on the main tasks you hired them for.
These extra hours add up pretty quickly and the business owner can use them in concentrating on what he loves – the core competencies of his business.
#4. Social Media Professionals Provide Systems & Experience
The invaluable expertise you can get from a social media management professional agency or social media consultant, cannot be over emphasized. When you work with a professional social media agency such as Stridis, you have complete access to their insight, systems and years of social media marketing experience that is transferable to your business.
Additionally, a social media management company has tons of clients from whom it had professional working knowledge of what works and what doesn’t.
Therefore, as tempting as it is to assign social media management duties to your interns, secretary or college kids, keep in mind that this is a professional business marketing strategy. It can’t be delegated to a college kid with no social media or business marketing experience.
Since this is business communication that we’re talking about, it is better left to a professional social media management team that you can rely on to get the job done.
#5. It Is The Fastest Way to Grow Your Team & Brand
As an individual or a small business, outsourcing your social media gives you with instant access to skilled manpower. Further more, there are many social media management tools that allow you and your team to work together in your social media campaigns.
By taking advantage of experienced social media professionals, you can grow your awesome team incredibly fast.
#6. Outsourced Social Media Management Helps You Embrace New Technologies & Trends
New technology is being developed all the time, and the social media landscape in particular is not an exception in rapid development.
Choosing a social media management agency that keeps abreast of cutting edge technologies and trends will help you and your company in navigating successfully through the latest developments of the online world.
#7. Increased Posting Speed & Consistency
Since the internet is open 24/7, your dedicated outsourced social media management agency can help you to engage with your customers a much faster. When you’re business is in always on-mode, it makes it ridiculously easy to reach your prospects or customers.
Outsourcing makes it easy to send your messages faster.
As you publish your content at a faster rate, you gain more likes, re-tweets and shares faster through your outsourced agency. This makes it mind blowingly easy for your fans to interact and share your contents with their peers. It also increases the rate at which they re-share your content.
The beauty of this is that more people get to read your posts more, in less time.
Our team is eager to help you take advantage of the benefits of outsourcing your social media management. Drop us a line today to learn how Stridis can help your with your daily social media struggles.